JSmith GEO · Online Presence Audit
Prepared for your business
Overall score
A composite of seven weighted categories, each rated out of 10. Category average for Wilmington-area small businesses sits around 6.5.
7/10
Category breakdown
- Google search visibility
- 8/10
- Strong long-tail rankings; weak on head terms. Your top three competitors outrank you on the four highest-value queries in your category.
- AI search visibility
- 4/10
- Not currently cited by ChatGPT, Perplexity, or Google AI Overviews for the queries your customers ask. This is where the largest measured upside sits.
- Google Business Profile
- 8/10
- Claimed and verified. Missing weekly photo uploads, the Q&A section, and three of the five recommended attributes for your category.
- Technical SEO
- 7/10
- Schema markup partial (LocalBusiness present, Service and FAQPage missing). Robots.txt and sitemap correct. Mobile LCP slow on real-device data.
- Core Web Vitals (CrUX, 28-day)
- 7/10
- INP within green threshold. CLS borderline at 0.11. LCP failing on slow-3G simulations; root cause is unoptimized hero image.
- Citation consistency (NAP)
- 9/10
- Name, address, and phone match across 12 of 14 directories checked. Two outdated phone numbers on Yelp and Yellow Pages need correction.
- Review velocity & sentiment
- 6/10
- Averaging 1 new Google review per quarter; category benchmark in Wilmington is roughly 2 per month. Sentiment positive but volume low.